Mobile Gambling Market Size, Share Analysis 2034

Competing stores like Epic Games Store and others have a smaller share (Epic has tried to attract users with exclusive titles and free game giveaways). Epic’s strategy has been costly – the company spent hundreds of millions on exclusives and in late 2023 had to lay off 16% of its staff to cut costs​. However, the console market in 2024 had fewer mega-releases than 2023, so much of the revenue came from ongoing sales of 2023 hits and live-service content. Mobile games largely rely on free-to-play monetization – a combination of in-app purchases (IAP), advertising, and subscriptions. These top games illustrate how a mix of Chinese MOBAs, Western casual games, and cross-platform sandboxes are dominating mobile revenue charts. From skyrocketing market size projections to the platforms and genres taking the lead, here’s what you need to know about where the industry is headed—and how to ride the wave.

Industry groups counter that mobile casinos already utilise advanced analytics to identify problematic play patterns. These trends shine a spotlight on how the privacy and accessibility of mobile apps enable excessive gambling among vulnerable players. Public health organizations report that the rapid expansion of mobile casinos correlates with increased problem gambling rates globally.

Mobile marketing statistics compilation

Localizing apps in French, for example, is crucial for app marketers aiming to make a lasting impact in this competitive landscape. This helps captivate the domestic market and allows access to the extensive Francophone global community. However, it is crucial to approach monetization cautiously, especially regarding in-app advertising (IAA). French consumers have a noticeably lower tolerance for mobile ads, with 40% preferring alternatives compared to the global average of 20%. This necessitates the adoption of more considerate and tailored monetization strategies.

Fast and reliable internet connectivity eliminates lag and buffering, essential for real-time gambling experiences like live betting and interactive casino games. This improved connectivity has opened up mobile gambling to a wider audience, including those in areas previously underserved by broadband infrastructure. The speed and responsiveness of modern mobile networks make gambling on the go a smooth and enjoyable experience. In January 2023, an impressive 86.9% of France’s total internet users, irrespective of age, were active on at least one social media platform​​. Among these, TikTok stands out as a top-grossing social app, with around 21 million users aged 18 https://22betofficial.com/ and above in early 2023​​. According to Adjust data, while there was a 3% decrease in user sessions for social apps from Q2 to Q3 2023, installs have grown by 9%.

The competitive nature of the online gambling market drives operators to offer increasingly attractive promotions, further fueling growth. The global regulatory landscape for mobile gambling is complex and varies significantly across jurisdictions. Some countries and regions have fully embraced online gambling, establishing comprehensive regulatory frameworks to license and oversee operators. The United Kingdom, Malta, and several European nations are examples of jurisdictions with relatively mature and regulated mobile gambling markets. These jurisdictions typically prioritize consumer protection, responsible gambling measures, and tax revenue generation. Mobile gambling is a key driver of this expansion, outpacing growth in traditional land-based casinos and desktop-based online gambling.

Trends show that these elements increase session durations by up to 30 percent as reported in industry surveys. Future developments may include more advanced streaming technologies that reduce latency for smoother gameplay. Players can look forward to hybrid experiences that combine live elements with automated features for versatility. Mobile casino apps have transformed the way individuals participate in online gambling activities by providing instant access to a variety of games from any location with internet connectivity.

• Some countries and regions have fully embraced online gambling, establishing comprehensive regulatory frameworks to license and oversee operators.
• This expansion will be particularly pronounced in regions with large populations and growing economies, such as Southeast Asia, Africa, and Latin America.
• The gaming industry has faced many government regulation challenges, policy changes, and antitrust concerns.

Mobile Gambling End-User Outlook

Europe has been the biggest mobile gambling market for the past few years and it is predicted to continue holding the largest market share in the coming years. That said, the many US states that have introduced legal mobile sports betting in recent years have also contributed to the growth of the mobile gambling industry. Projections for the US market show huge expansion as more states work towards the legalisation of mobile sports betting. Another factor that has contributed to the popularity of mobile gambling is the social casino element. With numerous smartphone users choosing to play social casino games on the go, these apps rank among the top games played by both Android and iOS users. While these apps do not offer the chance to win real-money prizes, their in-app purchases have brought top social casino game publishers considerable IAP revenue.

To achieve this, Kindred Group intends to collaborate with local industry experts, leveraging their knowledge and expertise to establish a strong presence in new markets. Research shows that mobile casino apps disproportionately affect two demographics – youth and low-income groups. Stringent data protection regulations impact monetization strategies, as nearly 45% of gaming companies report challenges in compliance.

In this report, we’re breaking down the numbers, highlighting the biggest gaming trends, and sharing insights to help you stay ahead. No matter which source of information you go to, you will find the same data – the number of mobile gamblers is growing. However, you don’t see new casino apps every day, so we do not expect to have that many changes, at least for now. Casino Guardian was established in 2016 and is focused on providing our readers with the latest news from the gambling industry in the UK.